We are honored to be featured in the March 2026 edition of Vision Monday, and we extend our sincere thanks to Sarah McGoldrick for highlighting ALTIUS® and the work behind our mission.
The feature captures a powerful conversation with our CEO, Dr. Alan Reichow, OD, MEd, FAAO, whose decades of research have helped shape the modern field of performance vision.
From early innovations that led to globally recognized sports vision technologies to the development of ALTIUS®, Dr. Reichow’s work has consistently focused on first and foremost optimizing the quality of the visual signal.
As he shared in the article:
“Vision, the guiding sense for most of human performance, is first and foremost dependent upon the quality of the visual signal leaving the eyes to the brain to better enable the most efficient and accurate visual information processing. It all begins with visual clarity and contrast.”
This philosophy continues to guide ALTIUS® today.
There is a growing understanding that managing light is essential not only for protecting the eye, but for optimizing how well the brain processes visual information. This is where ALTIUS® stands apart: delivering a solution that bridges clinical need and performance enhancement through advanced light filtration.
We are proud to contribute to a future where eye care professionals, athletes, and patients alike recognize that visual clarity and contrast are a fundamental driver of how we feel, function, and perform.
Read the article: ALTIUS VisionMonday | Pages 86 and 88
Sports media channels lit up recently when Los Angeles Chargers quarterback Justin Herbert was seen sporting red-tinted contact lenses during training camp. “They’re like sunglasses,” Herbert told reporters. “I didn’t have to squint nearly as much… When I stepped into the huddle, I think some of the guys were a little surprised. Think they were like, ‘Oh, we’re gonna score.’”
What Herbert was wearing? Performance-Tinted Contact Lenses. Precision-engineered with patents-pending Light Architecture™ technology, these single-use lenses are rapidly becoming the go-to visual enhancement for elite athletes in dynamic, light-intensive environments. Developed by the same inventors as Nike MaxSight, these lenses are the Next Generation.
Herbert’s choice didn’t go unnoticed. Major sports outlets like NFL.com, ESPN, Yahoo! Sports, The Sporting News, Chargers.com and others all reported on his red-tinted lenses, spotlighting their visual impact on-field.
If you want to experience what Justin Herbert is seeing, reach out to us and we’ll help connect you with an eye care professional Find a provider
Lake Oswego, OR. (January 3, 2024) –
To learn more information, go to AltiusVision.com, or visit info.abboptical.com/altius.
Performance Vision Technologies Inc, the manufacturer of ALTIUS® Advanced Performance-Tinted Contact Lenses, the second generation to Nike Maxsight, is pleased to announce its official launch in the United States and select international markets. In addition to performance enhancement, recent clinical feedback suggests that single-use ALTIUS® Lenses, filtering an industry-leading 100% UV and +99% Blue Light, offer benefits to patients experiencing light sensitivity-related medical and quality-of-life issues. ALTIUS® Lenses are currently worn by renowned athletes, including USA Gold Medal Olympians, NFL, and MLB players as well as patients suffering from migraines, certain ocular diseases and those recovering from concussions and traumatic brain injury. Given the diverse applications of ALTIUS® Lenses (Medical/Sports Vision) in collaboration with Eyecare professionals and their staff, ALTIUS® offers new options for enhanced patient eye care and creates new and lasting practice growth.
ALTIUS® Lenses are currently offered through a partnership with ABB OPTICAL Group.
PVTI has assembled a talented “Team” of experts, advisors and successful business partners to design, develop, research, manufacture and distribute ALTIUS®. This “Team’s” core mission is to deliver products that ensure the highest performance under any visual or environmental demand. With that in mind, PVTI will continue to innovate and bring to market additional performance-elevating ALTIUS® Tints. For more information, visit AltiusVision.com.
ABB Optical Group is a leading provider of optical products, services and business solutions in the eye care industry. ABB operates through three business pillars: ABB Contact Lens, ABB Labs and ABB Business Solutions. ABB is focused on the future of eye care professionals, helping them succeed by making practices more efficient and assisting providers to effectively navigate market changes. For more information, visit abboptical.com.
United States
Joshua Martinez
Email: Joshua.martinez@altiusvision.com Phone: +1 619 415 7333
International
Fernando Bolio
Email: Fernando.bolio@altiusvision.com Phone: +52 1 9991107668
