About ALTIUS – Meet The Team

ALTIUS™ Performance Tinted Single-Use Soft Contact Lenses, by Performance Vision Technologies, Inc. (PVTI), a Delaware Corporation, is the result of decades of research and development with the goal of developing “Game-Changing” scientifically-based optical solutions to address unmet needs across the wide range of lighting conditions encountered in sports, recreation, education or work. We have assembled a talented “Team” of experts, advisors, and cutting-edge partners to research, design, develop, manufacture, and distribute ALTIUS™. This “Team’s” mission is to deliver innovative product solutions that ensure the most comfortable, clearest and quickest visual performance possible. With that in mind we will continue to innovate and bring to market additional ALTIUS™ Performance Tints to “Reveal What’s Possible”.

Alan W. Reichow, OD, MEd, FAAO

Founder, President & CEO

Board Chairman

Dr. Alan Reichow, Professor Emeritus from Pacific University, began investigating the role of vision in human performance 40+ years ago. While a student-athlete at Montana State University, where he was a member of the 1976 NCAA Division 1AA National Championship Football Team, he conducted his initial research project on vision in sport, the first of more than 80 studies to follow. As a graduate student in 1979, Dr. Reichow Co-founded the Pacific University Sports Vision Program, the oldest such program in the world, which provides educational, eye protective, clinical, research and consultant services. In addition to his Doctorate from Pacific University, he received a Master’s in Education Degree to address the needs of the student-athlete more thoroughly. During Dr. Reichow’s 26 years on faculty he taught the core course “Environmental, Occupational & Recreational Vision”, and elective courses, “Sports and Recreational Vision” and “Clinical and Classroom Observation of Learning Difficulties” and served as Director of Community Vision Screening Services. He lectured on the role of vision in education and sport during numerous Teacher’s In-Service Programs throughout the U.S. Dr. Reichow has provided comprehensive protective, diagnostic, remedial and enhancement vision care services to thousands of professional and amateur athletes, and worked with many corporations, Olympic Teams, amateur and professional sports organizations, first responder groups, and military/tactical entities.  Dr. Reichow began volunteering for Special Olympics in the early 70’s, and in 1979 started investigating the need for vision care services, particularly eye injury prevention, among Special Olympians. Based on these early efforts, Dr. Reichow and the late Dr. Paul Berman, with support of the late Eunice Kennedy Shriver, expanded the program when they served as Co-Directors of the 1991 International Special Olympics Vision Care Program. This demonstration project served as the basis for what is now the Special Olympics Lion’s Club International Opening Eyes Program and became a template for other global Special Olympics healthcare initiatives. Dr. Reichow served as Chief Consultant to the Sports Medicine Vision Care Centers for all athletes participating in the 1992 Winter and Summer Olympic Games; was Director of Standards for the European Academy of Sports Vision; was board member and Chair of the American Optometric Association’s Sports Vision Section and served on the Nike Golf Advisory Board. Dr. Reichow received his Fellowship in the American Academy of Optometry, presented the Moss Memorial Lecture during the International Optometric and Optical League Conference, was Keynote Speaker for the United Kingdom’s Sports Vision Association Inaugural Symposium, was awarded the Optometrist of the Year Award by the Sports Vision Section of the American Optometric Association, received the Faculty Achievement Award from Pacific University, and was granted Professor Emeritus from Pacific University. He has authored many articles related to vision in sport and has lectured nationally and internationally.  Dr. Reichow served as vision consultant to Nike, Inc. from 1994 to 2006, applying sound vision science principles to product innovation across numerous Nike categories. Among the many Nike products he was involved in development of, Dr. Karl Citek and Dr. Reichow invented the SportSight Contact Lens under Paragon Vision Sciences, which was later marketed as Nike MaxSight.  In 2006 he became Nike’s Global Research Director for Vision Science and is listed as inventor on more than 50 Utility Patents. Besides his vision care community outreach efforts with school systems, underserved inner city youth, migrant populations, Special Olympics, first responders, and military /tactical personnel, Dr. Reichow has coached various youth sports programs. Dr. Reichow and his wife, Debra, who also holds a Master’s in Education Degree, have been married for 28 years. They have always shared a passion for mentoring youth, as she taught and coached in elementary and junior high school grades. Both are active outdoor and sports enthusiasts, and reside in Cedar Falls, Iowa.

Mark Andre, FAAO


Mark Andre, F.A.A.O., is an Associate Professor of Optometry at the Pacific University College of Optometry in Forest Grove, Oregon. He previously was the Director of the Contact Lens Services at the Casey Eye Institute, on the campus of the Oregon Health and Sciences University in Portland, Oregon. He has been a consultant to most of the major soft contact lens companies in the US in the last 30 years, most recently with CooperVision. He received his degree in Ophthalmic Technology from Pima College in Tucson, Arizona and also received a Certificate in Management from Marquette University’s School of Business in Milwaukee, Wisconsin. Mark is a fellow of the American Academy of Optometry’s Cornea and Contact Lens Section. He is also a fellow of the Contact Lens Society of America and a past board member of the society. He also served as Chairman of the Board for the National Contact Lens Examiners. Mark has extensive clinical experience in the treatment of complex contact lens cases. He has been instructing both Ophthalmology and Optometry Residents on this subject since 1979. He is a well-known lecturer both nationally and internationally and was named one of the “30 Most Influential in Contact Lenses” in the September 2016 issue of Contact Lens Spectrum. Mark was the recipient of the American Academy of Optometry’s ‘Founders’ Award’ in 2013 and the American Optometric Association’s Cornea and Contact Lens Legends Award in 2016.

Karl Citek, OD, PhD, FAAO

Founder, Director R&D

Dr. Citek is a Professor of Optometry at Pacific University College of Optometry in Forest Grove, Oregon. He has taught courses in Ophthalmic Optics, Physiological Optics, Low Vision, Visual Perception, and Environmental Vision, and has seen patients and supervised student interns in the Primary Care and Low Vision Clinics at Pacific EyeClinic Forest Grove. Dr. Citek received his degrees of Doctor of Optometry and Doctor of Philosophy in Vision Science from the State University of New York College of Optometry in 1993 and 1995, respectively. He is a Fellow of the American Academy of Optometry and a member of the American Optometric Association, the Oregon Optometric Physicians Association, the Optical Society of America, and the Association for Research in Vision and Ophthalmology. Dr. Citek has been involved in researching visual function with tinted spectacle and contact lenses. Along with Dr. Alan Reichow and other colleagues, Dr. Citek is a co-inventor on over two dozen US and international patents ranging from non-prescription eyewear to sporting equipment and safety eyewear. Among the many Nike products he was involved in development of, Dr. Alan Reichow and Dr. Citek invented the SportSight Contact Lens under Paragon Vision Sciences, which was later marketed as Nike MaxSight.

Fraser Horn, OD, FAAO

Founder, Director Professional Relations

Dr. Fraser Horn ’00, OD ’04 is Dean of the Pacific University College of Optometry in Forest Grove, Oregon. Dr. Horn started his Pacific career as an undergraduate studying biology before earning his Doctor of Optometry in the College of Optometry. He later completed a residency in primary care and ocular disease at Perry Point VAMHSC in Maryland. In 2005, he joined the faculty at Pacific, where he has also served as Director of Pacific Eye Clinics in Washington County (2007-2012) and was Associate Dean of Academic Programs (2012-2019). He has been voted Clinical Faculty of the Year by optometry students three times and won the Pacific University Junior Faculty Development Award in 2009. Dr. Horn is an expert in sports vision, presenting and publishing extensively on advances in the field. He has led the College of Optometry’s Sports Vision Club in offering screenings to Pacific athletes and serves as part of Pacific University’s Athletics’ sports medicine team as team optometrist. Dr. Horn has also practiced as an optometrist at several clinics throughout the Portland area and served as a consultant for Nike. He currently co-owns his own business, Sports Vision Pros, which focuses on the intersection of vision and athletic performance. He is a Fellow in the American Academy of Optometry and Diplomate of the American Board of Optometry. He is active in the work of the Association of Schools and Colleges of Optometry, Oregon Optometric Physicians Association, and American Optometric Association. He also is past chair of the American Optometric Association’s Sport Vision Section.


Founder, Director Manufacturing Relations

Dr. Richard Wu graduated from the optometry and visual science programs at Pacific University, College of Optometry, Oregon, USA.  While living in Taiwan, Dr. Wu taught and founded two optometry programs at two universities and retired as an associate professor.  Dr. Wu also founded Eye Plus Group in Taiwan, where it pioneered collaboration between optometrists and ophthalmologists in a group practice modality.  It is now one of the major eye care chain clinics in Taiwan.  Currently, Dr. Wu is the general manager of Brighten Optix Corporation, a public traded specialty contact lens manufacturing based in Taipei. Taiwan. 

Eric Sugarman, MS, LAT, ATC, NASM – CES, PES

Sports Medicine Liaison

Eric Sugarman spent 25 seasons working as an athletic trainer in the NFL. He finished his career as the Vice President of Sports Medicine and Infection Control Officer for the Minnesota Vikings. During his tenure with the Vikings, Sugarman supervised the evaluation and care of all injuries sustained. He and his staff were instrumental in helping many players return from severe injury by creating or enhancing rehabilitation protocols. As example, during the 2012 offseason, Sugarman and his staff worked with RB Adrian Peterson on his remarkable comeback from a severe knee injury in late December 2011. Peterson returned to action for the 2012 season opener and went on to exceed all outside expectations by rushing for 2,097 yards, the 2nd-best season in NFL history, and earning NFL Most Valuable Player and Offensive Player of the Year honors in the NFL along with 1st-Team All-Pro and Pro Bowl recognition. Sugarman also oversaw the teams Nutrition program. The Vikings athletic training staff had broad-based experience in athletic training and have trained under some of the most respected professionals in their field. The staff prided themselves on being proactive while using the most current concepts, modalities and principles. The entire athletic training staff are Performance Enhancement and Corrective Exercise Specialists credentialed through the National Academy of Sports Medicine. Sugarman has worked closely in the past with Nike. He added a Nike SST Sensory Station in the athletic training room bringing many of Nike SST’s vision concepts to the Vikings team daily programs. Under Sugarman the Vikings were among the 1st professional sports teams to integrate Nike MaxSight. Sugarman earned his bachelor’s degree in health and physical education with an emphasis in athletic training from West Chester University and went on to earn his master’s degree in sports management at the University of Richmond. Sugarman got his first taste of the NFL as a summer intern for the Bears’ athletic training staff from 1993-95. In 1996 Sugarman served as an athletic trainer in the Chicago Cubs organization and joined the Bears as an assistant trainer from 1997-99 before moving to the Eagles in a similar role in 2000. The Eagles were noted for progressive rehab programs. That athletic training staff played an integral part in helping Terrell Owens’ return from ankle surgery during the regular season in time for Super Bowl XXXIX. Sugarman is a retired member of the Professional Football Athletic Trainers Society, where he has served on several committees, and is a current member of the NFL Covid Committee. In 2003, he received the PFATS’ “Big Heart” award for saving the life of a fellow Eagles employee by performing CPR. In 2010, Sugarman and former Vikings Head Coach Brad Childress were co-winners of the American Optometric Association’s Eagle Award and in 2009 ESPN Magazine recognized him as the NFL’s Most Irreplaceable Athletic Trainer. In 2011, Sugarman was inducted into the Hazleton, PA Area Sports Hall of Fame. In 2013, the Vikings staff was recognized with the Excellence in Aquatics Award by HydroWorx in honor of their progressive use of aquatic therapy. Sugarman and his wife, Heather, reside in Chanhassen, MN, with their sons Jacob and Benjamin.

Bronson W. Hamada, O.D.

Advisor, Board Member

Dr. Bronson W. Hamada began his pre-optometry studies at California State University, Fullerton (CSUF) where he was a top ranked fencer and NCAA All-American. He attended Optometry School at Indiana University. After Graduation, he founded Surf City Optometry, in Huntington Beach, California. Surf City Optometry is now considered to be one of the premier private practices in the country. He is licensed in both California and Hawaii. He has been a consultant and clinical investigator to the contact lens industry, as well as a clinical preceptor. Dr. Hamada is the optometrist for CSUF Department of Intercollegiate Athletics. As a fun fact, he met his wife Jocelyn at CSUF when they were both student peer counselors. Dr. Hamada volunteers for the Special Olympics “Opening Eyes” Program which is dedicated to health, wellness, and fitness for special athletes. Dr. Hamada was a key advisor to Nike during the development of the NIKE SPARQ Sensory Training Program (Nike SST), under the direction of Dr. Alan W. Reichow, Nike’s Global Research Director of Vision Sciences. Nike SST was a novel initiative to assess and to train specific sports vision and sensory skills to improve athletic performance. It included development of the Nike Sensory Kiosk and the Nike Vapor Strobe Glasses. Dr. Hamada helped develop the protocols and helped build the database of athlete profiles that is still utilized today. He also served as the liaison between training facilities, eye care practitioners and the Nike SST team. Since the 2016 inaugural NFL football season, and the return to Los Angeles, Dr. Hamada has served as the Director of Vision Performance for the Los Angeles Rams. During this time, the Rams have been Division and Conference Champions and played in Super Bowl LIII. Since 2018, Dr. Hamada has been the team optometrist for the Los Angeles Angels. Most recently, he worked with the Anaheim Ducks Hockey goalie prospects. His client list includes extreme sport athletes and Red Bull High Performance. Dr. Hamada has been the trusted vision specialist to many professional sports teams and elite athletes in Southern California and across the nation. Seven U.S. National Teams rely on Dr. Hamada’s Sports Vision Performance Program for assessment, remedial services, and enhancement training of Team USA athletes. Overview:

  • Since 2008, he has guided the USA Indoor Volleyball Vision Programs (London Olympics Silver Medal, Rio Olympics two Bronze Medals, Tokyo Olympics Gold Medal).
  • Since 2012 he has worked with the USA Beach Volleyball Programs (Rio Bronze, Tokyo Gold).
  • Since 2012 he has been the optometrist for the USA Water Polo Programs (London Gold, Rio Gold, Tokyo Gold). Women are currently ranked #1 in the world.
  • Since 2012 he has worked with the U.S. Women’s National Soccer Team (London Gold, Tokyo Bronze) and 2 FIFA World Cup Championships (Canada 2015 Champions and France 2019 Champions). Currently ranked #1 in the world.

Dr. Hamada enjoys spending time with his wife Jocelyn and children Sophie, Brian and Lili. One of his favorite destinations is Hawaii (where his family is from, and where his daughter Sophie currently resides). He also enjoys attending the sporting events that his athletes and teams are participating in.

Joseph E. Sicari

Advisor, Board Member

Mr. Sicari has 38 years of business experience in the vision products industry in the U.S. and International marketplace. Mr. Sicari lived and worked in Canada and Australia in senior level marketing, sales management, and general management positions with Bausch & Lomb, Inc. and The Cooper Companies.  He served as the President and Director of a Japanese vision products company based in Tokyo for Pilkington Barnes-Hind and was responsible for capturing regulatory approval and successfully launching the first and industry-leading contact lens care products system in the Japanese market. Mr. Sicari’s general management acumen has been demonstrated with start-ups, turnarounds, high growth businesses, and companies with stagnant growth and poor profit performance prior to his involvement.  His product line experience includes contact lenses, contact lens care products, sun eyewear, intraocular lenses, surgical pharmaceuticals, and diagnostic and surgical capital equipment.  Mr. Sicari has served on company boards and corporate executive committees formulating overall corporate strategy. He was a member of the Young Presidents’ Organization from 1993-2003 and is now a member of the World President’s Organization.  Mr. Sicari assumed the position of President, Paragon Vision Sciences, Inc. in 1992 when it was owned by Pilkington Barnes Hind, Inc.  In 1994, Mr. Sicari, in partnership with a private equity investment firm, Summit Partners (Boston), acquired Paragon from Pilkington.  In 2001, Mr. Sicari and 2 investors acquired Summit Partners’ interest in Paragon.  Mr. Sicari continued serving as the Company’s president & CEO and launched the first FDA approved orthokeratology contact lens, Paragon CRT®, into the US and world market in 2002.   In December 2017, Mr. Sicari sold Paragon Vision Sciences, Inc to  CooperVision, Inc. (NYSE: COO). Mr. Sicari is a graduate of The College of William & Mary, Williamsburg, Virginia, with a BBA in Marketing and he also studied at Oxford University, Oxford, England.

Webster Youngs


Webster Youngs is the President and CEO of privately-held Youngs Advisory Group, a private wealth management & consulting firm based in Pennsylvania and Florida. Mr. Youngs started the firm in 1996 after working as a bond trader and doing consulting in the financial services sector for several years. He works strategically with corporate executives and private business owners throughout the country and leads his firm of 12 professionals. He holds a B.S. in Finance (1986) as well as an MBA (1991), both from Lehigh University. Mr. Youngs is an avid entrepreneur, and focuses on lending and equity funding to private firms. Mr. Youngs and his partner of 20 years reside in Center Valley, Pennsylvania.  His son and 2 grandchildren reside locally.

Paul E. Huck


Mr. Huck is the retired Chief Financial Officer of Air Products and Chemicals, Inc., a $10 Billion manufacturer of industrial gases and chemicals.  In his capacity as the Chief Financial Officer he was responsible for all aspects of finance, along with information technology, shared services, strategic planning, and mergers and acquisitions. Mr. Huck joined Air Products in 1979 and served as the controller of a number of the company’s groups and divisions.  He was named the Corporate Controller in 1994 and was named the company’s Chief Financial Officer in 2004.  He was named the Best CFO in the Chemical Industry six times during his tenure by Institutional Investor magazine.  He retired from the company in February 2013. In his retirement Mr. Huck serves on the Boards of Directors and is Chairman of the Audit and Finance Committees of Orion Engineered Carbons S.A. and AdvanSix Inc., both NYSE listed companies.  Prior to its affiliation with St. Luke’s University Health Network he served as the Chairman of Sacred Heart Hospital and Healthcare System.   He continues to serve as the Chairman of St. Luke’s Sacred Heart Hospital and is a member of the St. Luke’s University Health Network board serving on the audit and compliance, finance, and investment committees.  Mr. Huck also serves as the Chairman of the Catholic Foundation of Eastern Pennsylvania, the Chairman of the Eastern Pennsylvania Scholarship Foundation for the Diocese of Allentown, PA, and as a member of the Diocese of Allentown Finance Council and Pastoral Council. Mr. Huck is a 1972 graduate of the United States Naval Academy with B.S. degree in Mathematics and holds an MBA from Cornell University.  He served as a surface warfare officer in the U.S. Navy from 1972 until 1979. Mr. Huck and his wife, Patty, have been married for 49 years and they reside in Orefield, PA. They have two grown children and five grandchildren.

David E. Fancher


Mr. Fancher has over 40 years experience in the eye care industry ranging from product management to executive positions in marketing and sales.

In 1975, Mr. Fancher joined Allergan, Inc. as product manager/director. He later served at Johnson and Johnson Vision starting in 1986 as Director/VP Marketing, after which he joined CooperVision Inc in 1992 as VP Marketing and Sales, where he retired in 2007 as Senior VP Sales.  During his tenure at CooperVision, he oversaw sales growth from $13 million to $475 million. Since 2008, Mr. Fancher has served as an advisor and part-time consultant for SynergEyes, Inc, a specialty contact lens company, and Mediprint Ophthalmics, a start up in drug eluting contact lenses.

Mr. Fancher is a graduate of the University of Buffalo, with a degree in Business Administration.  In addition to enjoying time with his family, he has personal interests in golf, fly fishing, and serves as treasurer for the Aston Martin Owner’s Club of California.

Bret James Andre, BS, MS, ABOC

EyeReg Consulting, Inc.

Principal Consultant for EyeReg Consulting, Inc., Bret James Andre, has over 10 years of experience in regulatory affairs in the ophthalmic industry. Specializing in contact lenses and contact lens care products, EyeReg Consulting, Inc. offers United States Food and Drug Administration (FDA) regulatory submission consulting services—including strategy at early product development, identification of essential data and documentation requirements, contract research organization (CRO) services, preparation of the submission to the FDA, and strategic interface with FDA reviewers until approval or premarket clearance. Additionally, EyeReg Consulting, Inc. offers consulting services for manufacturers with approved or cleared devices to ensure post market compliance. Mr. Andre has assisted medical device manufacturers obtain FDA premarket clearance or approval in the United States and throughout the world—including manufacturers in Taiwan, South Korea, United Kingdom, and Europe. With a background in the ophthalmic industry, EyeReg Consulting Inc. will assist your firm to develop and follow through on an efficient and successful strategy to bring your device to market in the United States.


Lens Manufacturer

Founded in 2012, VIZIONFOCUS, INC. is an original equipment manufacturer for a variety of soft disposable contact lenses.  The company specializes in advanced manufacturing methods and utilizes fully automated production lines to achieve timely delivery of products with outstanding quality.

ABB Optical Group

Sales & Distribution Partner

ABB Optical Group is a leading provider of optical products, services and business solutions in the eye care industry. ABB operates through three business pillars: ABB Contact Lens, ABB Labs and ABB Business Solutions. ABB is focused on the future of eye care professionals, helping them succeed by making practices more efficient and assisting providers to effectively navigate market changes. Visit abboptical.com for more information.

Elevate Solutions Group

Performance Center Manufacturer

Elevate Solutions Group designs, manufactures, assembles and fulfills contact lens sample kits from its 160,000 sq foot facility in Atlanta, Georgia.  ESG pioneered the cabinet and drawer system of kits for the lens manufacturers more than 10-years ago and then revolutionized kits again in 2019 with its Industry Kit.  ESG’s Industry Kit uses interchangeable inserts to hold nearly every trial lens package in the same drawers.  This enables doctors to streamline and organize their trial lens rooms permanently.   www.esgworks.com

Sydekar LLC

Digital Marketing Partner

Sydekar /ˈsīd-kär/ provides cutting edge digital marketing strategy and execution to growth-minded partners like Altius. Sydekar offers website development, SEO, paid digital advertising, and highly strategic, fractional chief marketing officer services. Founders Darren Fancher and Scott Shockney add decades of digital marketing and entrepreneurial experience to every partner’s executive team and provide best practices and transparency on every project. Learn more at sydekar.com.