Joseph E. Sicari is a seasoned executive with 38 years of global leadership experience in the vision products industry. A graduate of The College of William & Mary with additional studies at Oxford University, he has successfully led start-ups, turnarounds, and high-growth ventures across a variety of optical product segments.

Mr. Sicari became President of Paragon Vision Sciences in 1992 and acquired the company in 1994 with Summit Partners. In 2002, he led the launch of Paragon CRT, the first FDA-approved orthokeratology contact lens. After selling Paragon to CooperVision in 2017, he partnered with Dr. Reichow to address the need for a single-use version of the MaxSight lens, resulting in the launch of ALTIUS®.

Mark Andre is Professor Emeritus at Pacific University and a nationally recognized leader in contact lens innovation. He has served in clinical, academic, and advisory roles and was named one of the “30 Most Influential in Contact Lenses.”

As co-founder of PVTI, Mark’s clinical insight and technical leadership continue to shape ALTIUS® development and practitioner education.

Dr. Bronson Hamada is a leader in sports vision and the founder of Surf City Optometry in Huntington Beach, CA. A former NCAA All-American in fencing, he has guided the vision care of eight U.S. National Teams and numerous pro athletes.

As a Nike SST advisor, Dr. Hamada helped develop vision training protocols still in use today. His clinical and athletic background makes him a vital voice in shaping ALTIUS® practice strategy.

Eric Sugarman has nearly three decades of experience in sports medicine, including 25 years in the NFL and a longtime role as VP of Sports Medicine for the Minnesota Vikings.

He has earned national recognition for player recovery innovations and currently consults for the NFL League Office and PVTI. His expertise supports ALTIUS® efforts in athlete performance and recovery.

27 years at NIKE. Most recent positions with NIKE were VP & GM of NIKE Global Equipment and VP & GM of NIKE Athletic Training & Field Sport.

Mr. Ruppe is a graduate of Arizona State University’s W.P. Carey School of Business, with a B.S. in Business Management and a MBA. Mr. Ruppe has over 40 years of experience in the business of sports, fitness, wellness, and technology. He became a significant leader at Nike over his 27 years at the company. This included periods of time overseeing all emerging businesses for the brand. During that period, he worked with Dr. Reichow to bring him to Nike to explore the potential business that could emerge in Performance Vision. Nike MaxSight was one of a suite of products launched.

Post his time at Nike, Mr. Ruppe became CEO of a start-up effort focused on mindset training, which is still in the market today as Finding Mastery, and had executive roles at Under Armour and Columbia Sportswear.

Mr. Ruppe was the first person at Nike to wear test what would ultimately become Nike MaxSight. Though he did not need a vision correction, he immediately realized the potential of this product concept.

Connect with ALTIUS®


Performance Vision Technologies, Inc.
Lake Oswego, OR 97034 USA
© Copyright 2025 - ALTIUS® - Performance Vision Technologies Inc