When we think about vision, most people assume that “perfect” means 20/20.
But step into the real world, on the field, on the water, or under bright lights and that definition quickly falls short. Because vision isn’t just about clarity. It’s about how efficiently your brain processes light, contrast, movement, and glare.
And that’s where things break down.
Athletes miss critical details in motion. Patients with light sensitivity experience discomfort or even migraines. Everyday activities become more challenging under harsh or changing lighting conditions.
The reality is simple:
Everything starts with what you're seeing versus what you think you’re seeing.
Dr. Alan Reichow
For decades, contact lenses have served one purpose: vision correction.
ALTIUS® changes that paradigm.
You can benefit from ALTIUS® even if you don’t use a vision correction. In fact, more than 75% of ALTIUS® Lenses are prescribed in plano (= zero power / non-correcting) a clear signal that patients and athletes are seeking something more:
✔ Better visual performance
✔ Greater comfort in bright conditions
✔ Relief from light sensitivity
Even individuals with “perfect” vision still struggle with:
These aren’t vision correction problems. They’re light management problems.
ALTIUS® confronts these challenges at the source: light itself. Using proprietary Light Architecture™ Technology, ALTIUS® lenses are engineered to:
The result?
A more efficient visual system that allows you to:
See Better. Feel Better. Perform Better.
Sources:
When you think of elite performance in water polo, one name stands out: Maggie Steffens. A three-time Olympic Gold Medalist and a force to be reckoned with in the pool, Steffens has dominated the sport with her precision, speed, and strategic execution. But what if we told you that vision plays a critical role in her success?
At the International Sports Vision Association’s (ISVA) Sports Vision Combine, ALTIUS® Contact Lenses showcased how its cutting-edge performance-tinted single-use contact lenses are revolutionizing vision for high-performance athletes like Maggie. ISVA brings together experts in optometry, sports science, and elite athletics to advance the understanding of how vision impacts performance. This event is where innovation meets expertise, making it the perfect stage for ALTIUS® to highlight its game-changing technology.
In high-stakes competition, Vision is everything. Whether it’s tracking a fast-moving ball, anticipating an opponent’s move, or making a split-second decision, athletes rely on visual clarity, contrast, and quickness—three areas where ALTIUS® excels.
As a top-tier athlete, Maggie Steffens understands that every advantage counts. In water polo, vision isn’t just about seeing—it’s about reading the game, staying ahead of opponents, and making game-changing plays. ALTIUS® allow her to stay focused and perform at her best without the discomfort of harsh lighting.
"I use it [ALTIUS® Contact Lenses] a lot in my training and in competition. It definitely elevates my game, I didn't know what I was missing before these lenses" Maggie shares.
Beyond her performance in the pool, Maggie also turns to ALTIUS® Grey-Green Lenses for relief from light-triggered migraines. With over 99% blue light blockage, these lenses help reduce eye strain, minimize visual noise, and create a soothing effect—allowing her to recover faster and maintain her focus both in and out of competition.
“The second way I use it [ALTIUS® Contact Lenses] is in my day-to-day life. I unfortunately get a lot of migraines, I get migraines with aura, I am really sensitive to light so specially the Grey Green lenses have really helped me on a health side of life and navigate those migraines and headaches where otherwise I would be experiencing them probably weekly” Maggie shares.
ALTIUS® Contact Lenses isn’t just for Olympians. Whether you’re a weekend warrior, a dedicated competitor, or someone looking to elevate your visual experience, ALTIUS® brings next-level vision performance to everyone.
Experience the ALTIUS® Contact Lenses Effect—because in the game of life, seeing better means performing better.
Lake Oswego, OR. (January 3, 2024) –
To learn more information, go to AltiusVision.com, or visit info.abboptical.com/altius.
Performance Vision Technologies Inc, the manufacturer of ALTIUS® Advanced Performance-Tinted Contact Lenses, the second generation to Nike Maxsight, is pleased to announce its official launch in the United States and select international markets. In addition to performance enhancement, recent clinical feedback suggests that single-use ALTIUS® Lenses, filtering an industry-leading 100% UV and +99% Blue Light, offer benefits to patients experiencing light sensitivity-related medical and quality-of-life issues. ALTIUS® Lenses are currently worn by renowned athletes, including USA Gold Medal Olympians, NFL, and MLB players as well as patients suffering from migraines, certain ocular diseases and those recovering from concussions and traumatic brain injury. Given the diverse applications of ALTIUS® Lenses (Medical/Sports Vision) in collaboration with Eyecare professionals and their staff, ALTIUS® offers new options for enhanced patient eye care and creates new and lasting practice growth.
ALTIUS® Lenses are currently offered through a partnership with ABB OPTICAL Group.
PVTI has assembled a talented “Team” of experts, advisors and successful business partners to design, develop, research, manufacture and distribute ALTIUS®. This “Team’s” core mission is to deliver products that ensure the highest performance under any visual or environmental demand. With that in mind, PVTI will continue to innovate and bring to market additional performance-elevating ALTIUS® Tints. For more information, visit AltiusVision.com.
ABB Optical Group is a leading provider of optical products, services and business solutions in the eye care industry. ABB operates through three business pillars: ABB Contact Lens, ABB Labs and ABB Business Solutions. ABB is focused on the future of eye care professionals, helping them succeed by making practices more efficient and assisting providers to effectively navigate market changes. For more information, visit abboptical.com.
United States
Joshua Martinez
Email: Joshua.martinez@altiusvision.com Phone: +1 619 415 7333
International
Fernando Bolio
Email: Fernando.bolio@altiusvision.com Phone: +52 1 9991107668
