When we think about vision, most people assume that “perfect” means 20/20.
But step into the real world, on the field, on the water, or under bright lights and that definition quickly falls short. Because vision isn’t just about clarity. It’s about how efficiently your brain processes light, contrast, movement, and glare.
And that’s where things break down.
Athletes miss critical details in motion. Patients with light sensitivity experience discomfort or even migraines. Everyday activities become more challenging under harsh or changing lighting conditions.
The reality is simple:
Everything starts with what you're seeing versus what you think you’re seeing.
Dr. Alan Reichow
For decades, contact lenses have served one purpose: vision correction.
ALTIUS® changes that paradigm.
You can benefit from ALTIUS® even if you don’t use a vision correction. In fact, more than 75% of ALTIUS® Lenses are prescribed in plano (= zero power / non-correcting) a clear signal that patients and athletes are seeking something more:
✔ Better visual performance
✔ Greater comfort in bright conditions
✔ Relief from light sensitivity
Even individuals with “perfect” vision still struggle with:
These aren’t vision correction problems. They’re light management problems.
ALTIUS® confronts these challenges at the source: light itself. Using proprietary Light Architecture™ Technology, ALTIUS® lenses are engineered to:
The result?
A more efficient visual system that allows you to:
See Better. Feel Better. Perform Better.
Sources:
In football, every position demands split-second reaction time and precise vision. Whether you’re a quarterback reading coverage, a receiver tracking the ball in glare and shadow, or a lineman reacting off the snap, comfortable and clear vision can be the difference between success or failure.
That’s where ALTIUS® AMBER Performance-Tinted Single-Use Soft Contact Lenses come in. Engineered to sharpen visual clarity, cut glare, and improve target tracking, they deliver an edge that athletes can feel immediately. ALTIUS® gives athletes the freedom to perform without distraction because they don’t fog, don’t distort, and don’t interfere with peripheral vision as sunglasses or visors do.
The American football, nicknamed the “Pigskin” dating back to its origins in the 1850’s, still retains the same low-contrast brown color, especially the pro-level ball that lacks the white stripes used in college and youth play, is arguably one of the hardest objects in sports to visually track. When seen against complex, ever-changing backgrounds like stadium seating, spectators, the turf, player uniforms, and bright sky or stadium lights, the ball can almost disappear. The improved contrast and clarity created by ALTIUS® helps the ball “pop” from the background, making it easier to locate, track, and catch.
At every level, athletes are realizing that Vision, the guiding sense to most of performance, can be protected, optimized, and trained. ALTIUS® is leading that shift. So if you’re noticing more athletes with that signature amber-red tint in their eyes, it’s not just a trend. It’s a sign of athletes protecting their vision, enhancing their performance, and gaining an edge that could change the game.
Every day, millions silently endure a condition that’s often invisible to others but profoundly affects daily life. Photophobia, or light sensitivity, is a neurologically driven symptom that can cause debilitating discomfort. It frequently accompanies conditions such as migraine, traumatic brain injury (TBI), and post-concussion syndrome. For those affected, even everyday lighting can trigger significant pain and discomfort. Patents-pending ALTIUS® Performance-Tinted Single-Use Contact Lenses provide a non-medicinal solution to alleviate light sensitivity by filtering the harshest part of visible light and providing comfortable vision.
More than one billion people worldwide live with migraine, It is one of the leading causes of disability across the globe. Yet despite its scale, migraine and its debilitating symptoms, including light sensitivity (photophobia), often go unrecognized and misunderstood. This June, in honor of Migraine and Headache Awareness Month (MHAM), ALTIUS® proudly joins the call to “Make the Invisible Visible.” It’s time to elevate the voices of those affected by photophobia and bring their daily challenges and strength into the light.
Light sensitivity isn’t just a visual issue, it’s a quality-of-life issue. For those affected, everyday environments can become overwhelming. It can:
For many, the solution becomes avoidance, retreating from daily life because their eyes, and their nervous system, simply can’t tolerate the light.
For individuals affected by photophobia, ALTIUS® Grey-Green Performance-Tinted Contact Lenses provide a scientifically informed, non-medicinal solution for managing photophobia. In an internal patient survey, users reported:
Engineered with our proprietary Light Architecture™ technology, ALTIUS® lenses target the specific wavelengths that overstimulate intrinsically photosensitive retinal ganglion cells (ipRGCs)—key players in brightness regulation and light-triggered pain. By blocking 100% of UV and over 99% of blue light, ALTIUS® lenses reduce visual overstimulation while providing enhanced contrast for crisp, comfortable visual performance.
This June, during Migraine and Headache Awareness Month, we invite you to help bring light sensitivity and the millions affected by it into the light. ALTIUS® isn’t just a contact lens—it’s a tool for reclaiming comfort, restoring clarity, and elevating quality of life.
Whether you’re navigating migraines, recovering from a concussion, or living with chronic photophobia, know this: non-pharmaceutical relief from light sensitivity is possible.
Together, we’re a community. Together, we make it visible.
“I have noticed [ALTIUS] helps with light sensitivity so I can do things sometimes for longer and things I couldn’t enjoy doing on bright days. [ALTIUS] helps to improve my quality of life and to be able to do these things without having to avoid or close my eyes”
— Amy
"I don't wear them daily now, only as needed mostly for headaches or migraine attacks. I feel a sense of comfort if I should get a headache or migraine that I have an effective, non-medication means to bringing relief, usually weekly (1-3 days)"
— Stephanie, Clinical Pharmacist
“I felt a migraine coming on, put in the contacts and was able to enjoy a family event. It felt like it stopped the migraine in its tracks.”
— Sarah, Student
“The migraine market is projected to grow steadily from $1.93 billion in 2024 to $1.97 billion in 2025, at a CAGR of 2.2%. This growth is attributed to the rising prevalence of migraines, growing awareness of treatment options, government initiatives, increased alcohol consumption, and lifestyle changes” (The Business Research Company).
As an Eye Care Professional (ECP), you likely encounter patients struggling with migraines, many of whom experience photophobia—an extreme sensitivity to light. Traditional solutions like sunglasses or blue-light-filtering glasses provide partial relief but often fall short in addressing the full spectrum of visual discomfort. This presents an opportunity for ECPs to adopt more advanced, clinically supported solutions, such as ALTIUS® performance-tinted contact lenses.
A clinical study evaluated the effectiveness of ALTIUS® Grey-Green Performance-Tinted Contact Lenses for migraine sufferers with photophobia, revealing statistically significant improvements in light sensitivity, visual comfort, and daily function.
Key Findings from the ALTIUS® Migraine Study
Patient-Reported Symptom Improvements After One Month of ALTIUS® Wear:
The study confirmed that ALTIUS® effectively reduces visual discomfort triggered by light, enhances contrast sensitivity, and provides a non-invasive alternative to traditional migraine management strategies
Patients with migraine-related photophobia often face:
For ECPs, addressing these gaps is crucial. Providing a solution that not only blocks harmful UV but also improves visual comfort and clarity can significantly enhance patient outcomes.
ALTIUS is a single-use, soft-tinted contact lens engineered to filter light efficiently while maintaining optimal visual performance. Its core benefits include:
The demand for clinically proven, migraine-friendly optical solutions is rapidly growing. ECPs who integrate ALTIUS® into their practice will not only deliver life-changing relief for light-sensitive patients but also establish themselves as leaders in advanced, patient-centered eye care.
💡 Interested in offering ALTIUS in your practice? Contact us today to learn more!
References:
https://www.openpr.com/news/3853093/key-influencer-in-the-migraine-market-2025-rising-prevalence
