We are honored to be featured in the March 2026 edition of Vision Monday, and we extend our sincere thanks to Sarah McGoldrick for highlighting ALTIUS® and the work behind our mission.
The feature captures a powerful conversation with our CEO, Dr. Alan Reichow, OD, MEd, FAAO, whose decades of research have helped shape the modern field of performance vision.
From early innovations that led to globally recognized sports vision technologies to the development of ALTIUS®, Dr. Reichow’s work has consistently focused on first and foremost optimizing the quality of the visual signal.
As he shared in the article:
“Vision, the guiding sense for most of human performance, is first and foremost dependent upon the quality of the visual signal leaving the eyes to the brain to better enable the most efficient and accurate visual information processing. It all begins with visual clarity and contrast.”
This philosophy continues to guide ALTIUS® today.
There is a growing understanding that managing light is essential not only for protecting the eye, but for optimizing how well the brain processes visual information. This is where ALTIUS® stands apart: delivering a solution that bridges clinical need and performance enhancement through advanced light filtration.
We are proud to contribute to a future where eye care professionals, athletes, and patients alike recognize that visual clarity and contrast are a fundamental driver of how we feel, function, and perform.
Read the article: ALTIUS VisionMonday | Pages 86 and 88
As another baseball season begins, players face one of the most visually demanding environments in sports. Bright midday sun. Low-angle afternoon glare. Stadium shadows cutting across the infield.
In baseball, milliseconds matter and so does visual clarity.
From tracking a 90+ mph fastball to judging spin on a breaking pitch, your visual system must process fine detail in ever-changing light conditions. That’s where ALTIUS® Performance-Tinted Soft Contact Lenses CHANGE THE GAME. Even if you’ve never worn contact lenses, ALTIUS® were designed with every baseball player in mind, including those requiring no vision correction. ALTIUS® for Every Player.
Baseball is an extremely demanding dynamic, reactive sport that requires:
Research spanning over two decades shows that Performance-Tinted Soft Contact Lenses can dramatically improve visual performance in bright outdoor conditions*.
Early-season games create unique visual stress:
Standard sunglasses restrict peripheral vision, can fog, shift, and compromise performance during play. Clear lenses don’t filter harsh wavelengths that reduce visual clarity.
ALTIUS® Lenses were engineered specifically to solve these problems.
ALTIUS® Amber (50% Visible Light Transmission) is engineered for dynamic, reactive target tracking sports like baseball.
By reducing visual noise and filtering specific wavelengths, ALTIUS® enhances edge definition and contrast helping players with pitch recognition and seeing the ball’s seams, spin, and trajectory with greater precision. Outcome: University research with Collegiate baseball players demonstrated dramatic improvements in batting statistics.*
Trip Hannah
Tripp Hannah, a shortstop and pitcher from Yulee, Florida, is a top-ranked Class of 2026 prospect with a Perfect Game Grade of 10, placing him in the top 1% nationally. Signed with Oklahoma State for 2026–2027, he relentlessly pursues every competitive edge.
After adding ALTIUS® Amber to his game, Tripp shared:
"I have really good vision (but) I got the the point where I was struggling really bad, I couldn't see, especially during the daytime...I put them (ALTIUS) on and I walked outside and I instantly knew... the contrast was so easy to see. I wore them in a game and it was so much better right away."
At Performance Vision Technologies, Inc, (PVTI), developers of ALTIUS®, we believe that better vision doesn’t just change how you see, it transforms how you live. Whether you're an elite athlete, someone recovering from a concussion, navigating life with migraine-related light sensitivity, or simply trying to enjoy the outdoors without discomfort, ALTIUS® Performance-Tinted Single-Use Soft Contact Lenses are designed to support your lifestyle.
With over 2 decades of supportive clinical research, and engineered with FDA-cleared, patents-pending Light Architecture™ technology, ALTIUS® delivers a personalized approach to vision care, providing powerful light filtration, enhanced contrast, and a new level of clarity in bright, high-glare environments. It’s more than just vision correction, it’s a mindset shift. From high-performance sports to everyday relief, ALTIUS® is for everyone.
Here’s how real wearers describe their experiences. Each story is a testament to the life-changing potential of ALTIUS®.
“I didn’t know what I was missing before these lenses.”
Maggie Steffens – 3x Olympic Gold Medalist, Water Polo
Even at the top of her game, Maggie found a new level of visual performance with ALTIUS®. The clarity, contrast, and visual comfort of our tints are not just for the photosensitive, they’re for anyone looking to elevate their experience in bright or dynamic environments.
What Can ALTIUS® Do for Athletes? Whether you’re an elite competitor or an active enthusiast, ALTIUS® lenses are engineered to elevate your vision and your performance. With two precision-tinted options, we help athletes at every level unlock sharper contrast, reduced glare, and a new standard of visual clarity.
"After a debilitating injury I suffered on my bike, I struggled with extreme light sensitivity and the only relief to light sensitivity was to stay in a dark room. ALTIUS lenses changed everything. Once I was introduced to ALTIUS lenses I could get out of the dark room without fear of headaches. These lenses are a game-changer, they gave me the ability to recover from my concussion. After 3 weeks I was able to get back out into sunlight with no pain. I still wear them when training and racing my triathlons. A bonus that I found through this experience is that they are also great for my golf game. I am forever grateful to ALTIUS.”
Michael Hull – Ironman Triathlete, Post-Concussion Recovery
Recovering from a concussion often means avoiding light entirely. For Michael, that isolation ended with ALTIUS®. The lenses blocked the triggering wavelengths and allowed him to gradually reintroduce light exposure, ultimately restoring his ability to train, race, and even golf.
What Can ALTIUS® Do for post-concussion recovery?
"For the first time in years, I can work on my laptop without a migraine kicking in. I’m not dizzy, I’m not foggy, I can stay outside and feel… normal."
"With ALTIUS®, I don’t have to choose between seeing clearly and feeling okay."
"I feel like it stopped the migraine in its tracks."
— Sarah (F)
For Sarah, Visual Snow Syndrome wasn’t just visual “static.” It came with a surge of overlapping symptoms, including brain fog, dizziness, double vision, and migraines. Bright screens, classroom lights, and white headlights all pushed her over the edge.
But with ALTIUS®, the chaos began to fade.
“The light is not as strong of a trigger when I’m outside or working on the computer,” she explains. “I can be outside/on screen for hours vs. up to an hour.”
She alternates between ALTIUS® Amber Lenses indoors and ALTIUS® Grey-Green Lenses outdoors, each restoring balance to parts of her day that once overwhelmed her. She can now train dogs in the sun, finish online coursework, and tolerate extended screen time without symptoms building. Her migraine frequency has dropped. The fog has lifted.
One turning point came during a family gathering. “Easter with the family was a big one,” Sarah recalls. “I felt a migraine coming on, put in the contacts and was able to function and enjoy the family event. I feel like it stopped the migraine in its tracks.”
She encourages others with light sensitivity to give ALTIUS® a try:
“If you have migraines, try them. It won’t hurt to find out if they can make a big difference for you.”
What Can ALTIUS® Do for Patients with Visual Snow and Migraine?
Find your relief. Find a provider
With both Amber and Grey-Green tints available, ALTIUS® Lenses are engineered to meet the unique demands of your environment, your activities, and your visual challenges. Whether you’re chasing a championship, managing migraine sensitivity, or simply seeking improved clarity and comfort on bright days, ALTIUS® addresses how you live and perform.
And it’s not just for those who require vision correction. In fact, more than 70% of all ALTIUS® lenses sold are Plano (zero power), showing that even individuals who have never worn a vision correction or contact lensesy are choosing ALTIUS® for its unmatched protection, comfort and performance benefits.
ALTIUS® for Everyone.
Every day, millions silently endure a condition that’s often invisible to others but profoundly affects daily life. Photophobia, or light sensitivity, is a neurologically driven symptom that can cause debilitating discomfort. It frequently accompanies conditions such as migraine, traumatic brain injury (TBI), and post-concussion syndrome. For those affected, even everyday lighting can trigger significant pain and discomfort. Patents-pending ALTIUS® Performance-Tinted Single-Use Contact Lenses provide a non-medicinal solution to alleviate light sensitivity by filtering the harshest part of visible light and providing comfortable vision.
More than one billion people worldwide live with migraine, It is one of the leading causes of disability across the globe. Yet despite its scale, migraine and its debilitating symptoms, including light sensitivity (photophobia), often go unrecognized and misunderstood. This June, in honor of Migraine and Headache Awareness Month (MHAM), ALTIUS® proudly joins the call to “Make the Invisible Visible.” It’s time to elevate the voices of those affected by photophobia and bring their daily challenges and strength into the light.
Light sensitivity isn’t just a visual issue, it’s a quality-of-life issue. For those affected, everyday environments can become overwhelming. It can:
For many, the solution becomes avoidance, retreating from daily life because their eyes, and their nervous system, simply can’t tolerate the light.
For individuals affected by photophobia, ALTIUS® Grey-Green Performance-Tinted Contact Lenses provide a scientifically informed, non-medicinal solution for managing photophobia. In an internal patient survey, users reported:
Engineered with our proprietary Light Architecture™ technology, ALTIUS® lenses target the specific wavelengths that overstimulate intrinsically photosensitive retinal ganglion cells (ipRGCs)—key players in brightness regulation and light-triggered pain. By blocking 100% of UV and over 99% of blue light, ALTIUS® lenses reduce visual overstimulation while providing enhanced contrast for crisp, comfortable visual performance.
This June, during Migraine and Headache Awareness Month, we invite you to help bring light sensitivity and the millions affected by it into the light. ALTIUS® isn’t just a contact lens—it’s a tool for reclaiming comfort, restoring clarity, and elevating quality of life.
Whether you’re navigating migraines, recovering from a concussion, or living with chronic photophobia, know this: non-pharmaceutical relief from light sensitivity is possible.
Together, we’re a community. Together, we make it visible.
“I have noticed [ALTIUS] helps with light sensitivity so I can do things sometimes for longer and things I couldn’t enjoy doing on bright days. [ALTIUS] helps to improve my quality of life and to be able to do these things without having to avoid or close my eyes”
— Amy
"I don't wear them daily now, only as needed mostly for headaches or migraine attacks. I feel a sense of comfort if I should get a headache or migraine that I have an effective, non-medication means to bringing relief, usually weekly (1-3 days)"
— Stephanie, Clinical Pharmacist
“I felt a migraine coming on, put in the contacts and was able to enjoy a family event. It felt like it stopped the migraine in its tracks.”
— Sarah, Student
