Rachel Ayars brings over 17 years of optical industry experience spanning clinical care, retail, and professional education. Initially a licensed optician, she rose through management and sales roles before joining Performance Vision Technologies in 2023. Promoted to Director of Professional Affairs in 2024, she assumed Sales leadership in 2025.

Rachel has implemented ALTIUS® provider engagement infrastructure, including CRM workflow, sales SOPs, and the ALTIUS® Advantage program. She ensures all clinical and educational materials align with FDA-cleared claims and published research. Her leadership bridges scientific validation and commercial success.