Dr. Alan W. Reichow, Professor Emeritus at Pacific University, is a pioneering figure in sports vision and performance. He earned his Doctor of Optometry degree in 1981 and co-founded the university's Sports Vision Program, the longest-standing of its kind globally. With a Master’s in Education, Dr. Reichow—alongside his wife, Debra Reichow, MAE—has long been dedicated to empowering youth both academically and athletically.

Dr. Reichow has served as a consultant to numerous collegiate, professional, and Olympic sports programs. He was with Nike, Inc. from 1994 to 2012, during which he became their Global Research Director for Vision Sciences, where he applied advanced vision science to product innovation and performance enhancement. In collaboration with Paragon Vision Sciences, he co-developed the SportSight Contact Lens, later branded as Nike MaxSight.

Recognizing a market need, he co-founded Performance Vision Technologies, Inc. and led the development of ALTIUS®, the first single-use performance-tinted soft contact lens. He is listed as an inventor on multiple pending patents for ALTIUS®, solidifying his legacy in vision science innovation.